{"id":32552,"date":"2021-03-02T13:55:00","date_gmt":"2021-03-02T18:55:00","guid":{"rendered":"https:\/\/tfc.dev.redclay.net\/?post_type=degree&#038;p=31997"},"modified":"2023-09-07T16:35:28","modified_gmt":"2023-09-07T20:35:28","slug":"social-media-management","status":"publish","type":"degree","link":"https:\/\/tfc.edu\/degree\/social-media-management\/","title":{"rendered":"Social Media Management"},"content":{"rendered":"<section class=\"hero hero-header\" id=\"block_356ee95fa47a978f8d454620219abb42 \">\n    <div class=\"hero-default has-background-color has-blue-ridge-background-color has-image jarallax\" >\n        <div class=\"wrapper\">\n            <div class=\"hero-inner\">\n                <div class=\"hero-subtitle has-color subtitle has-white-color breadcrumbs\"><span><span><a href=\"https:\/\/tfc.edu\/\">Toccoa Falls College<\/a><\/span><\/span><\/div>                                <h1 class=\"hero-heading has-color has-white-color h2\">Social Media Management<\/h1>            <\/div>\n        <\/div>\n                <img decoding=\"async\" class=\"jarallax-img\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2021\/03\/DSC05607-scaled.jpg\" alt=\"DSC05607\" \/>\n            <\/div>\n<\/section>\n\n<section  class=\"side-by-side-list-section has-white-background-color has-background has-black-color\" data-aos=\"fade\" >\n        <div class=\"overflow-hidden\">\n                <div class=\"wrapper\">\n                    <div class=\"grid align-center\">\n                <div class=\"col-grid col-1-1 lg-col-6-12 xxl-col-5-12 offset-xxl-col-1-12\">\n                    <div class=\"side-by-side\" data-aos=\"fade\">\n                        <span class=\"subtitle has-border has-left-border xs-ml-40 has-color has-contentment-falls-color xs-mb-10\">Program Overview<\/span>                        <h2 class=\"has-color has-blue-ridge-color xs-mb-20\">Why Study Social Media Management at TFC?<\/h2>                        <div class=\"side-by-side-content has-color has-black-color\"><p>The Communication Studies major also offers a Social Media Management (SMM) concentration for those students who are interested in using social media to assist, support and promote businesses, ministries and other organizations. The SMM concentration will continue in the tradition of the TFC Communication Studies program of equipping future communication professionals and\/or graduate students with a framework that will encourage them to do all things, including social media management, in pursuit of truth. It is the purpose of the Communication Studies major to equip future communication professionals and\/or graduate students with a framework that will encourage them to do all things in pursuit of truth.<\/p>\n<p>Through the Social Media Management program students will gain hands-on experience through specific involvement in field-related work areas involving our several student-run media outlets and other department related activities. In the contemporary media-saturated social landscape, social media has become a ubiquitous channel of human communication. With the SMM concentration, students will be able to critically analyze social media messages as well as create and manage social media platforms in a variety of career contexts.<\/p>\n<\/div>                                                    <div class=\"buttons\">\n                                <a href=\"https:\/\/tfc.edu\/admissions\/apply\/\" class=\"button button-solid-secondary\" target=\"_self\"><span>Apply for Free<\/span><\/a><a href=\"https:\/\/tfc.edu\/admissions\/visit-campus\/\" class=\"button button-solid-secondary\" target=\"_self\"><span>Visit<\/span><\/a><a href=\"https:\/\/tfc.edu\/admissions\/request-for-information\/\" class=\"button button-solid-secondary\" target=\"_self\"><span>Request Info<\/span><\/a>                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"col-grid col-1-1 lg-col-6-12 xxl-col-5-12 left\">\n                    <div class=\"side-by-side-card\">\n                        <div class=\"side-by-side-card-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2021\/03\/IMG_0059-1024x683.jpg\" alt=\"Toccoa Falls College female student using her laptop\" width=\"1024\" height=\"683\" \/><\/div>                                                <div class=\"side-by-side-card-inner\">\n                            <h5>Minors:<\/h5>\n<ul class=\"two-column-list\">\n<li>Applied Ethics<\/li>\n<li>English<\/li>\n<li>Journalism<\/li>\n<li>Media Studies<\/li>\n<li>Public Relations<\/li>\n<\/ul>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"video-section has-blue-ridge-background-color has-background has-image jarallax\" data-aos=\"fade\" >\n        <div class=\"overflow-hidden\">\n        <div class=\"wrapper\">\n            <div class=\"grid justify-center\">\n                <div class=\"col-grid lg-col-5-12 xxl-col-7-12 text-center\">\n                    <a href=\"https:\/\/vimeo.com\/791930131\" class=\"js-side-by-side-video video-button\"><span class=\"screen-reader-text\">Watch the embedded video by clicking on the play icon<\/span><\/a>                <\/div>\n                                <div class=\"col-grid lg-col-7-12 xxl-col-5-12\">\n                    <div class=\"video-content\">\n                        <span class=\"subtitle has-color has-contentment-falls-color xs-mb-10\">Program Video<\/span>                        <h2 class=\"has-color has-primary-color xs-mb-20\">Communication Studies<\/h2>                        <div class=\"has-color has-black-color\"><p>&#8220;You know one critical thing about communication is that no matter what we do, we do it by communicating, so communication impacts everything we do.&#8221;<\/p>\n<div class=\"card-name\"><strong>Dr. Curt N. Wanner<\/strong><br \/>\n<em>Professor of Communication<\/em><\/div>\n<\/div>                                            <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n        <img decoding=\"async\" class=\"jarallax-img\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2021\/02\/communication-video-still.jpg\" alt=\"communication-video-still\">\n    <\/section>\n\n<section class=\"side-by-side-section has-falls-blue-background-color has-background\" data-aos=\"fade\" >\n        <div class=\"overflow-hidden\">\n                <div class=\"wrapper\">\n                <div class=\"grid\">\n\n            <div class=\"col-grid col-1-1 lg-col-6-12 offset-xxl-col-1-12\">\n                <div class=\"side-by-side-image cover\" style=\"background-image: url(https:\/\/tfc.edu\/wp-content\/uploads\/2021\/03\/Banner-6-scaled.jpg);\" data-aos=\"fade\">\n                                        <img decoding=\"async\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2021\/03\/Banner-6-1024x683.jpg\" alt=\"Banner-6\" width=\"100%\" height=\"100%\">\n                <\/div>\n            <\/div>\n\n            <div class=\"col-grid col-1-1 lg-col-6-12 right xxl-col-4-12\">\n                <div class=\"side-by-side\" data-aos=\"fade\">\n                    <span class=\"subtitle has-border has-left-border xs-ml-40 has-color has-contentment-falls-color xs-mb-10\">Degree Layout<\/span>                    <h2 class=\"h3 has-color has-primary-color xs-mb-20\">Social Media Management Courses<\/h2>                    <div class=\"side-by-side-content has-color has-black-color\"><p>The Social Media Management concentration is a 126 hour program that includes 69 hours of general education courses (including 30 hours of Bible and Theology), 23 hours of open electives, and 37 hours in Communication-specific courses (19 of which are hours dedicated to the Social Media Management concentration).<\/p>\n<p><strong>Featured Courses:<\/strong><\/p>\n<ul>\n<li>Digital Marketing<\/li>\n<li>Social &amp; Convergent Media<\/li>\n<li>Social Media Development &amp; Management<\/li>\n<li>Social Media Marketing &amp; Analytics<\/li>\n<\/ul>\n<\/div>                                        <div class=\"buttons\">\n                        <a href=\"https:\/\/706d06df.flowpaper.com\/2223CatalogFlowPaper\/#page=64\" class=\"button button-solid-secondary\" target=\"_blank\" aria-label=\"Opens in new window\" rel=\"noopener\"><span>Course Catalog<\/span><\/a>                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n<section class=\"testimonial-section has-color has-white-color has-background has-blue-ridge-background-color has-image jarallax\" data-aos=\"fade\">\n        <div class=\"overflow-hidden\">\n        <div class=\"wrapper\">\n            <div class=\"grid align-center\">\n                                <div class=\"col-grid md-col-4-12 lg-col-5-12\">\n                    <img decoding=\"async\" class=\"testimonial-image\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2021\/03\/Randall-Hollingsworth.jpg\" alt=\"Randall Hollingsworth\">\n                <\/div>\n                                <div class=\"col-grid md-col-7-12 lg-col-5-12 offset-md-col-1-12\">\n                    <div class=\"testimonial\">\n                        <h3 class=\"subtitle xs-mb-30 has-color has-otter-island-color has-border has-left-border\">Testimonial<\/h3>                        <div class=\"testimonial-content xs-mb-30 has-color has-white-color text-small\">Twitter, Instagram, TikTok, Facebook&#8230;these social media platforms and others have gone from forms of social entertainment to primary platforms on which businesses, ministries and nonprofits use to promote their services and to communicate what they are all about. Our Social Media Management concentration provides students with opportunities both in and out of the classroom to learn the importance of using these platforms in creative and responsible ways, to better understand the importance of analytics and big data, and to have fun doing it. Through the use of graphic design, photography, videos, and podcasts, students gain hands-on experience through practicums and internships during their time at TFC to help them be prepared to manage social media for a variety of organizations and to make a difference as servants of Christ in the social media realm.<\/div>                        <div class=\"testimonial-name has-color has-otter-island-color\">Dr. Randall Hollingsworth, Communications Professor<\/div>                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <img decoding=\"async\" class=\"jarallax-img\" src=\"https:\/\/tfc.edu\/wp-content\/uploads\/2023\/02\/DSC_5271.jpg\" alt=\"DSC_5271\">\n    <\/section>\n\n<section class=\"accreditations-section has-transparent-background-color has-background has-color has-black-color\" data-aos=\"fade\">\n        <div class=\"overflow-hidden\">\n        <div class=\"wrapper\">        <div class=\"grid justify-center\">\n            <div class=\"col-grid lg-col-10-12 xxl-col-8-12\">\n                                <div class=\"accreditations-content xs-mb-10\">\n                    <div class=\"text-left\"><span class=\"xs-mb-15 xs-ml-40 subtitle has-left-border has-color has-contentment-falls-color\">Career Options<\/span><\/div>                    <h2 class=\"xs-mb-20 has-color has-primary-color\">What can you do with a Social Media Management Concentration?<\/h2>                    <p>When you earn a degree in Communication Studies with a Social Media Management concentration, you will find that there are many career opportunities available to you. Graduates are qualified for a wide range of jobs, such as:<\/p>\n                <\/div>\n                                                <div class=\"grid accreditations-columns first\">\n                                        <div class=\"col-grid md-col-1-2\">\n                        <div class=\"accreditations text-small\">\n                            <h5 class=\"xs-mb-10 has-color has-primary-color\">Social Media Specialist<\/h5>                            <p>In many organizations, a skilled work force of media specialists are necessary. With a social media management degree, graduates would be prepared to enter the growing field of social media as campaign manager and content creator.<\/p>\n                        <\/div>\n                    <\/div>\n                                                            <div class=\"col-grid md-col-1-2\">\n                        <div class=\"accreditations text-small\">\n                            <h5 class=\"xs-mb-10 has-color has-primary-color\">Marketing Manager<\/h5>                            <p>A marketing manager with a social media management background is able to create and implement marketing strategies for an organization. The marketing manager works closely with the marketing and communications team in order to move the entire organization toward its goals.<\/p>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"grid accreditations-columns\">                                        <div class=\"col-grid md-col-1-2\">\n                        <div class=\"accreditations text-small\">\n                            <h5 class=\"xs-mb-10 has-color has-primary-color\">Content Strategist<\/h5>                            <p>With a social media management degree, you will be qualified to participate in the process of writing and developing a plan for content for marketing and communication purposes.<\/p>\n                        <\/div>\n                    <\/div>\n                                                        <\/div>\n                            <\/div>\n        <\/div>\n        <\/div>    <\/div>\n<\/section>\n\n<section class=\"faculty-slider overflow-hidden has-color has-color has-blue-ridge-color xs-pt-0\" data-aos=\"fade\">\n        <div class=\"overflow-hidden\">\n        <div class=\"wrapper\">\n                        <div class=\"grid xs-pb-25\">\n                <div class=\"col-grid lg-col-8-12 offset-lg-col-1-12\">\n                    <div class=\"faculty-slider-content xs-mb-25\">\n                        <span class=\"subtitle xs-mb-20 has-color has-color has-contentment-falls-color has-border has-left-border\">Meet the Professors<\/span>                        <h2 class=\"has-color has-color has-blue-ridge-color\">Communication Studies<\/h2>                    <\/div>\n                <\/div>\n\n                            <\/div>\n                        <div class=\"grid\">\n                <div class=\"col-grid lg-col-10-12 offset-lg-col-1-12\">\n                    <div class=\"faculty-slider-slides disabled-tablet\"><div class=\"js-faculty-slider\">                            <div class=\"faculty-slider-slide\">\n                                                                                                <div class=\"card card-faculty\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                                    <div class=\"card-thumbnail\" style=\"background-image: url(https:\/\/tfc.edu\/wp-content\/uploads\/2023\/09\/Randy-Hollingsworth-600x460.jpg);\"><span class=\"screen-reader-text\">Thumbnail for Social Media Management<\/span><\/div>\n                                    <div class=\"card-inner\">\n                                        <a href=\"https:\/\/tfc.edu\/faculty\/randy-hollingsworth\/\" class=\"card-title\" itemprop=\"name\">Dr. Randy Hollingsworth<\/a>\n                                                                                <a href=\"https:\/\/tfc.edu\/faculty\/randy-hollingsworth\/\" class=\"card-subtitle subtitle\"><span>Chair Humanities Department, Professor of Communication<\/span><\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                            <\/div>\n                                                        <div class=\"faculty-slider-slide\">\n                                                                                                <div class=\"card card-faculty\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                                    <div class=\"card-thumbnail\" style=\"background-image: url(https:\/\/tfc.edu\/wp-content\/uploads\/2023\/09\/Curt-Wanner-600x460.jpg);\"><span class=\"screen-reader-text\">Thumbnail for Social Media Management<\/span><\/div>\n                                    <div class=\"card-inner\">\n                                        <a href=\"https:\/\/tfc.edu\/faculty\/dr-curt-wanner\/\" class=\"card-title\" itemprop=\"name\">Dr. Curt N. Wanner<\/a>\n                                                                                <a href=\"https:\/\/tfc.edu\/faculty\/dr-curt-wanner\/\" class=\"card-subtitle subtitle\"><span>Dean School of Arts &#038; Sciences; Professor of Communication<\/span><\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                            <\/div>\n                            <\/div><\/div>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":41513,"template":"","degree_category":[26],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Management | Toccoa Falls College<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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