Social Media Management

The Communication Studies major also offers a Social Media Management (SMM) concentration for those students who are interested in using social media to assist, support and promote businesses, ministries and other organizations. The SMM concentration will continue in the tradition of the TFC Communication Studies program of equipping future communication professionals and/or graduate students with a framework that will encourage them to do all things, including social media management, in pursuit of truth. With the SMM concentration, students will be able to critically analyze social media messages as well as create and manage social media platforms in a variety of career contexts.

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Minors

  • Applied Ethics
  • English
  • Journalism
  • Media Studies
  • Public Relations

Program Layout

The Social Media Management concentration is a 126 hour program that includes 69 hours of general education courses (including 30 hours of Bible and Theology), 23 hours of open electives, and 37 hours in Communication-specific courses. Classes include Media & Society, Christ, Communication & Culture, Digital Marketing, and Social & Convergent Media.