The Communication Studies major also offers a Social Media Management (SMM) concentration for those students who are interested in using social media to assist, support and promote businesses, ministries and other organizations. The SMM concentration will continue in the tradition of the TFC Communication Studies program of equipping future communication professionals and/or graduate students with a framework that will encourage them to do all things, including social media management, in pursuit of truth. With the SMM concentration, students will be able to critically analyze social media messages as well as create and manage social media platforms in a variety of career contexts.
Minors
- Applied Ethics
- English
- Journalism
- Media Studies
- Public Relations
“Twitter, Instagram, TikTok, Facebook...these social media platforms and others have gone from forms of social entertainment to primary platforms on which businesses, ministries and nonprofits use to promote their services and to communicate what they are all about. Our Social Media Management concentration provides students with opportunities both in and out of the classroom to learn the importance of using these platforms in creative and responsible ways, to better understand the importance of analytics and big data, and to have fun doing it. Through the use of graphic design, photography, videos, and podcasts, students gain hands-on experience through practicums and internships during their time at TFC to help them be prepared to manage social media for a variety of organizations and to make a difference as servants of Christ in the social media realm.”
-Dr. Randall Hollingsworth, Communications Professor
-Dr. Randall Hollingsworth, Communications Professor
Program Layout
The Social Media Management concentration is a 126 hour program that includes 69 hours of general education courses (including 30 hours of Bible and Theology), 23 hours of open electives, and 37 hours in Communication-specific courses. Classes include Media & Society, Christ, Communication & Culture, Digital Marketing, and Social & Convergent Media.
Social Media Management gallery image
Social Media Management gallery image
