Marketing
Why Study Marketing at TFC?
The Marketing concentration in the Business Administration major produces marketplace professionals with business knowledge and skills for service in public and private organizations by integrating the pursuit of truth with Godly character. Students in the Business Administration major will gain a basic understanding of marketing, develop analytical and decision-making tools to apply to problem solving and planning concepts in business administration. Graduates leave this program with the skills, competencies, and points of view needed by professionals to integrate faith and practice in business administration and contextualize Biblical values and ethics in the marketplace.
Students obtain a broad-based education that not only give them business expertise, but also contributes to proficiency in communication and analytical skills needed for successful marketing performance. Taught from a biblical perspective business courses equip learners with knowledge of the best current business practices, skills that are marketplace essentials, and biblical character development to become Christian servant leaders with strong ethical and moral standards.
Minors:
- Entrepreneurship
- Management
- Non-Profit Business Administration
- Organizational Leadership
- Physical Education Coaching
- Sport Management
Business Administration
“The business administration department is focused on developing leaders and managers that balance their personal spiritual lives with professional skills.”
Dr. Staci Sulhoff
Business Administration Department Chair
Marketing Courses
The Business Administration major is a 126 hour program that includes 69 hours of general education courses (including 30 hours of Bible & Theology), 15 hours of open electives, and 42 hours in Business Administration-specific courses (15 of which are hours dedicated to the Marketing concentration).
Featured Courses:
- Advertising & Promotions
- Consumer Behavior
- Public Relations
- Digital Marketing
- Marketing Research
Testimonial
What can you do with a Marketing concentration?
Graduates who earn a bachelor degree in business administration with a marketing concentration will find that they have many career opportunities and possibilities that lie ahead of them. These are just a few of the possible careers with a business administration degree that you can pursue:
Marketing Manager
A marketing manager with a business administration background is able to create and implement marketing strategies for an organization. The marketing manager works closely with the sales team and the communications team in order to move the entire organization toward its goals.
Marketing Research Analyst
Marketing research analysts gather and analyze consumer and competitor data. Many businesses employ these analysts to monitor trends, measure campaigns and provides key performance indicators to organizational stakeholders.
Public Relations Specialist
A public relations specialist is a professional who oversees a marketing and communications for a company or brand. This is a growing field and is one of the most viable careers with a business administration degree.
Sales Manager
With a concentration in marketing, you will be qualified to lead a sales team and work with individuals to help them achieve their personal goals as well as their team-based goals. A sales manager often relies on data in order to measure the progress of the team, and typically works to create training programs to improve the performance of the sales representatives.