Marketing

The Marketing concentration in the Business Administration major produces marketplace professionals with business knowledge and skills for service in public and private organizations by integrating the pursuit of truth with Godly character. Students in the Business Administration major will gain a basic understanding of marketing, develop analytical and decision-making tools to apply to problem solving and planning concepts in business administration. Graduates leave this program with the skills, competencies, and points of view needed by professionals to integrate faith and practice in business administration and contextualize Biblical values and ethics in the marketplace.

Minors

  • Entrepreneurship
  • Management
  • Non-Profit Business Administration (Online)
  • Organizational Leadership
  • Physical Education Coaching
  • Sport Management

Program Layout

The Business Administration major is a 126 hour program that includes 69 hours of general education courses (including 30 hours of Bible & Theology), 15 hours of open electives, and 42 hours in Business Administration-specific courses. Classes include Business Law, International Business, Human Resource Management, Digital Marketing, and Entrepreneurship & Small Business Management.
Marketing gallery image
Marketing gallery image